Start Optimizing for Holiday Keywords Now
With the holiday season glimmering brightly ahead, shoppers across the Internet are using unique search terms. Marketers need to take advantage of this and perform keyword optimization around these...
View ArticleHow the Google Zoo Has Forever Changed SEO Copywriting
As far back as I can remember (circa 1999), search engine copywriters have been told to use keywords as often as possible. According to most, proper optimization of a page involved things like writing...
View ArticleThree Negative Ranking Factors to Fix Now
Search engine ranking algorithms today evaluate a variety of online signals from all over the Web, but negative ranking signals — no matter the source — are bad news for your search quality scores and...
View ArticleThe 411 on the Hummingbird Algorithm Overhaul
Hummingbird was not simply an algorithm update, so be sure to avoid lumping it in with the Penguin and Panda updates. Hummingbird was a complete overhaul that replaced the previous algorithm entirely...
View Article10 Vital On-Site SEO Steps
If you are a new business owner or the creator of a shiny new website, it can be easy to get caught up in the excitement of the moment and begin searching for link opportunities and promoting content...
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Lead Quality: The Secret to Paid Search Success
In the world of SEO, there are two clear options: traditional SEO, which consists of organic search efforts and paid search, which involves paying for keywords. Also known as PPC (pay-per-click), these...
View ArticleWhat 2014 Has in Store for SEO
Google certainly kept SEO experts and marketers on their toes throughout all of 2013. Think 2014 will bring more of the same? An educated guess would answer yes and no. Algorithms are always being...
View ArticleContent Marketing Ideas: 14 Simple Ways To Get Awesome Ideas
Content marketing is continuing to play an increasingly important part in marketing your business effectively.There’s only one small problem. You need to have a steady and consistent supply of content...
View ArticleLaunch Your Next Website with this Comprehensive Guide
Building a website is one thing; actually launching a successful business is quite another. The task list can seem endless to the uninitiated, with everything from analytics to SEO demanding your...
View ArticleIs Keyword Research Dead?
A recent post on social media got me thinking. It stated keyword research no longer had any relevance — that it was old and outdated, and should now be ignored.Were they right? Or is keyword research...
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